Ford – The revolutionary dashboard April 15, 2009
Posted by [[aaron alexander]] in Uncategorized.add a comment
I believe it was Al Gore in his book Earth in the Balance who said that an ordinary car is one of the greatest threats to the environment. Clearly, all automotive companies need to be thinking about Mother Earth the next time they roll their next model off the assembly line.
I suppose this is why Ford has come up with a new dashboard that literally shows you how earth-safe your driving is. Part of it has to do with measuring your fuel efficiency, which is not gauged by a meter or a number, but a picture of a vine.
Apparently, if your driving is fuel-efficient, the vine will start budding and blooming until it is healthy. However, if you are wasting gas, you will be forced to watch that vine shrivel up and die. Yes, it is odd to have a visual cue instead of an exact scientific reading, but I guess we consumers have been trained to react to pictures instead of raw data.
Learning to blog the proper way November 22, 2007
Posted by [[aaron alexander]] in Uncategorized.1 comment so far
As you might have noticed although I had been a blogger for quite some time, I am a really bad one. Looking back at all the previous post back in the good old days of Secondary school I might have thought it was kind-of amateurish? Things had more or less been the same since then. However, I recently I took up this course Styles and Writing in the New Media (SWIM) codename: <Swimming> to add a different twist to my writing style.
Due to the requirements of this course, i’m supposed to create a blog with a theme hence i’d venture into my most desired interest, the environment! I can be said a staunch environmentalist as this is the caused by my family, well to be more specific my mum, and because of that i’m going to follow suit and bring awareness to YOU! the people out there.
So do check my blog regularly to see more updates pertaining to our poor dying earth. Also, please help make the difference!